Stock returns refer to the percentage increase or decrease in the value of a stock over a specific period of time. This research area focuses on analyzing and understanding the factors that influence stock returns, such as company performance, market conditions, economic indicators, and investor sentiment. Researchers in this field use a variety of statistical models and methodologies to study stock returns, including event studies, regression analysis, and time series analysis. They aim to identify patterns, trends, and correlations that can help predict future stock returns and make informed investment decisions. Overall, research on stock returns is important for investors, financial analysts, and policymakers to better understand the dynamics of stock markets and enhance investment strategies.